Bourne Ultimatum: title bouts and advertising

So I did it. I went and saw the Bourne Ultimatum. And, let me just say that I was quite impressed.

Granted, I am a pretty big fan of the "Bourne" series. Most people felt that the first one was good, but that the second was too laden with shaky camera movements. In my humble opinion (albeit RIGHT opinion, given my experience in film and what not), the shaky camera movements were not over the top. In fact, I felt they only added to the feel and chaos that would normally ensue in any given cuff-to-cuff fight. Maybe you've been in a brutal fight that was all calm, easy, and would be pleasantly expressed through a still camera on a tripod. Maybe. MY guess is, however, that you haven't even been in that sort of fight. So, don't judge the director's decision to use frantic camera movements. I mean heck—you got the idea, right? Big fight; Big Fighters; Big Finish for Jason Bourne. Tada!

Now, with regard to the subject of this entry.. I would like to pit Jason Bourne against other "heroes." In my opinion, Jason Bourne is America's comeback to James Bond... We've got to one-up the British, and one-up we have.

DING

(the first round starts)

Jason Bourne and James Bond (notice the similarities in their initials?) enter the center of the ring.... After a few words of banter back and forth, James bond sets down his Martini, excuses himself from a game of poker in which he is engaged (but first has to make a few remarks seeping with sexual innuendo), and looks to his watch for some sort of tool to beat Jason.

In the mean time, Jason has taken the ropes from the turnbuckles, broken a leg off the stool from his corner, broken the teeth out of James Bond's Manager (Q), embedded them in the leg of the stool, tied the rope around it, and fashioned a home-made harpoon that will trigger as soon as James Bond comes near. James would narrowly escape death from the tribal contraption that Bourne has made, only to be engaged in fast hand-to-hand combat with Bourne. James, being more debonair and less coordinated, cannot keep up with Bourne's speed, and down he goes. Bourne would then have just a few minutes to ask Bond who he worked for, and what they wanted with him (Bourne), before Bond died of internal bleeding.

DING DING DING

Winner by KO - Bourne.


Now, onto my next subject.. Bourne and Advertising:

Seeing as how I went to the movie with members of the BYU Advertising Lab, we discussed possible scenarios wherein a company or organization could really reach a large audience by sponsoring a new Bourne movie. We decided that since the entire series hangs on Bourne searching for the truth, it would be completely fitting for the Church to sponsor the 4th movie, and have him end up meeting with the missionaries, and get baptized.

The name of the movie, you ask? The Bourne Exaltation.